IORA first started out as middlemen, specializing in women's apparel at a small retail shop in Chinatown. Later, our founders successfully established IORA as a fashion brand in 1998. The first IORA concept store was established in White Sands Shopping Mall at Pasir Ris Town. IORA gradually saw success with the opening of subsequent stores and the launch of its franchise business. Today IORA owns and operates 9 retail outlets in Singapore, 8 in Malaysia, 3 in Myanmar and 8 in the Philippines, making a total of 28 outlets. Our merchandise is designed by our in-house team in Singapore and manufactured in Hong Kong.